What inspired our name, "Jerne"?
FOUNDED 1 MARCH 2021
Dr. Niles Kaj Jerne
We love innovators! Dr. Jerne was a 1984 Nobel-prize winning immunologist whose most significant theory, his “network theory”, changed the world's understanding of how antibodies trigger ever-greater numbers of antibodies. Essentially, influence within the human body to effect positive change.
jour·ney (/ˈjərnē/)
We love a good pun! Journey is movement and our community is all about influencing positive movement, whether physical or emotional, inspiring change based on shared experiences and the sharing of experiences.
Jerne, Denmark
We follow Danish design principles, not just in our belief in simplicity, functionality, and elegance – an overall “less is more” approach – but in our support of sustainability. Jerne, the Danish town, is part of a waterside region whose ports are crucial to the movement of sustainable energy products.
Meet our Team
Tim Morgan
CEO
Based in Canada, Tim has invested and worked in travel and technology for over 17 years. He was the Executive for Canada & EMEA at Virtuoso, a $32B global luxury network of 22,000 travel advisors and 2,000 partners. He also volunteers weekly at Toronto Daily Bread.
Ryan McElroy
CCO
Splitting his time between the USA and Canada, Ryan has created and scaled SaaS travel marketing technologies for over 17 years. A sought-after strategist and speaker, he has held senior positions with Travel Agency Tribes, HVN, and Collette, among others.
Erik Aiple
EVP, Global Sales
Based in the USA, Erik has spent over 12 years focused on leading travel partnerships, including as VP at Tropic Ocean Airways and Collette Vacations. Erik understands the importance of community and what it means for creating successful brands.
Megan van der Baars
EVP, Marketing
Based in Canada, Megan spent 10 years working in hotels, including at Fairmont/Accor where she developed a keen eye and industry-leading reputation for influential creator success through strategic marketing and PR initiatives.
We're proud to bring together a diverse and influential group of travel creators and experts to help guide what we do.
Industry Board
Directly overseeing marketing and revenue management for over 20,000 hotel rooms; indirectly, nearly 4,000,000.
Jill McFadden
Revenue Management Optimization Expert
Based in the USA, Jill has nearly 30 years of experience in revenue management at Starwood including currently as a VP at Marriott International.
Anupa Charles-Pierre
Global Luxury & Digital Marketing Leader
Based in the USA, Anupa has over 20 years of experience in luxury marketing with companies such as Hilton, Ferrari, LVMH, and Mercedes Benz.
Edwin Frizzell
Regional Vice President, Accor Central Canada, and General Manager, Fairmont Royal York
Based in Canada, Edwin has worked in hotel sales, marketing, and operations for over 30 years, for companies such as Disney, Westin, and Hilton.
Ruurd Hooijer
Vice President, Sales, The Set Collection
Based in the Netherlands, Ruurd has been working in hotel sales and marketing for over 17 years, with companies such as Hilton and Leading Hotels of the World.
Chris Fradin
Senior Vice President, Partner Services, EMEA & APAC, Forbes Travel Guide
Based in the UK, Chris has over 20 years of sales and marketing experience with companies such as the Financial Times, British Telecommunications, and Preferred Hotel Group.
Tiffany Dowd
Founder & President, Luxe Social Media
Based in the USA, Tiffany has been a globally recognized luxury travel influencer and strategist for 20 years, working with such organizations as USA Today, Forbes, and The Times UK.
Strategic Advisors & Investors
Filip Boyen
Ambassador, Forbes Travel Guide
Based in the UK, Filip was previously CEO of Forbes Travel Guide, CEO of Small Luxury Hotels of the World, and EVP & COO of Belmond (formerly Orient-Express).
Amy Barker, Technical Advisor
CEO & Founder, Stayker
Based in the USA, Amy has 35 years of travel and tourism industry experience combined with leading travel technology development.
Jeremy Sikkema, Technical Advisor
Co-Founder, NUI Verification Services Inc.
Based in Canada, Jeremy has been developing technology platforms for 20+ years for the loss control, risk assessment, insurance, and wellness industries.
Creator Board
Influential creators across travel and lifestyle. Over 2,000,000 engaged followers.
Barry Hoy
@asianmapleleaf
Previous Partnerships: Alaska Airlines, Fairmont, The Betsy Hotel, Kayak Hotels, Wendy’s, Bubly, Absolut, Balfour Hotel, and more.
Claudia Nieroda & Kaan Blofield
@thelosttwo
Previous Partnerships: Fairmont, Four Seasons, Sheraton, The Autograph Collection, Discover Greece, Aldo, and more.
Jacquelyn Umof
@actionjacquelyn
Previous Partnerships: Shape Magazine, BuzzFeed, Pop Sugar, StretchFitApp, HealMyGut, and various hotels in Asia.
Whitney Johns
@whitneyjohns
Previous Partnerships: Tropic Airways, Kerzner International, W Hotels, Fit4Travel, Muscletech, Firmabs, and more.
Nicole Isaacs
@nicoleisaacs
Previous Partnerships: Four Seasons, Fairmont, Tahiti Tourisme, Travel Link Morocco, Pipalas Tours, Azaria Travels, and more.
Eric Stoen
@travelbabbo
Previous Partnerships: Lindblad Expeditions, Wheels Up, Conde Nast Traveler, AFAR, GoDaddy, and more.
Our Commitment
We proudly represent various lived experiences, geographies, ages, ethnicities, genders, races, and sexualities and are committed to increasing the diversity of our team, boards, and partners as time goes on. We acknowledge our privilege and commit to always striving to be better and do better, as globally-conscious citizens that are determined to make a positive impact.
Jerne is a proud financial supporter of organizations helping the world be better and do better:
