What is a curator?
A curator is anyone (travel influencer, content creator, advisor, journalist, consumer, etc.) who shares curated content with their community in order to inspire them to take action, such as a booking, and be rewarded for that action with a referral incentive.
Find & Filter Influential Curators
Easily manage hosted experience collaborations for our community of 10,000 influential curators in over 100 countries, using our proprietary matching technology.
Streamline Booking & Deliverable Details
Keep offering, deliverable, and legal details in one place so that you (and the curator) aren't left searching endless e-mails.
Monitor & Archive Content
Track the completion of curator deliverables alongside your earned media coverage and archived photos and videos for re-marketing purposes.
Track & Report Curator ROI
Report on impressions, engagement, digital traffic, revenue generation, and more from a curator's unique referral link.
Activities & Excursions
Airlines & Charters
Cruises & Yachts
Destination Management
Destination Marketing
Food & Beverage
Hotels & Resorts
Spa & Wellness
Starter Package
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Efficiency Module
- Control customized curator offerings (such as gifted or hosted experiences) for your accommodation, cruise, tour, food and beverage, and spa and wellness venues
- Control customized curator deliverable expectations for your accommodation, cruise, tour, food and beverage, and spa and wellness venues
- Offer discounted or fully-hosted rates
- Streamline curator requests
- Filter curator requests
- Streamline curator communication
- Control minimum and maximum curator request windows
- Control curator request blackout dates
- Execute curator legal agreements
- Track curator deliverable completion
- Review and rate curator experience
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Search Module
- Access the world's leading community of travel curators from over 35 countries
- Access Approved-level curators
- Access Verified-level curators
- Use the visual search to find curators that align with your brand
- Invite curators to an accommodation, food and beverage, and/or spa and wellness experience at your property
- Invite curators to partner with you for a hosted or discounted experience
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Content Module
- Monitor curator content
- Archive curator content
- Reuse curator content
- Rate curator content
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Revenue Module
- Personalized curator booking link promoted before, during, and after the experience
- Booking link built through existing GDS connections (No new connectivity or setup required)
- Option to offer specific consumer rates or incentives that you control through your existing GDS rate codes
- Marketing and sales opportunities through the MyJerne network
- Further marketing opportunities (e-blasts, etc.) available with an additional investment
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Reporting Module
- Track new bookings from the links
- Commission tracking and payment
- Track earned media coverage
- Track hosting cost recovery
- Track content creation value
- Track social following increase
- Track curator hosting expenses
- Run reports on curator success
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Custom Branding Module
- Customizable curator registration page logo
- Customizable curator registration cover photo
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Managed Services Module (Optional Add-On)
- Have your PR agency manage your Jerne account for you (No additional investment required)
- Have a dedicated Jerne social marketing expert manage your Jerne account for you
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Travel Advisor Module (Optional Add-On)
- Invite verified top travel advisors from The 1000 to hosted experiences and events
- Invite all travel advisors to hosted experiences and events
- Click here to learn more about our exclusive travel advisor opportunity
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Support Module
- Find best practices in the Learning Center
- 1-on-1 Onboarding
- On-demand service from our support team
POPULAR
Premium Package
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Efficiency Module
- Control customized curator offerings (such as gifted or hosted experiences) for your accommodation, cruise, tour, food and beverage, and spa and wellness venues
- Control customized curator deliverable expectations for your accommodation, cruise, tour, food and beverage, and spa and wellness venues
- Offer discounted or fully-hosted rates
- Streamline curator requests
- Filter curator requests
- Streamline curator communication
- Control minimum and maximum curator request windows
- Control curator request blackout dates
- Execute curator legal agreements
- Track curator deliverable completion
- Review and rate curator experience
-
Search Module
- Access the world's leading community of travel curators from over 35 countries
- Access Approved-level curators
- Access Verified-level curators
- Use the visual search to find curators that align with your brand
- Invite curators to an accommodation, food and beverage, and/or spa and wellness experience at your property
- Invite curators to partner with you for a hosted or discounted experience
-
Content Module
- Monitor curator content
- Archive curator content
- Reuse curator content
- Rate curator content
-
Revenue Module
- Personalized curator booking link promoted before, during, and after the experience
- Booking link built through existing GDS connections (No new connectivity or setup required)
- Option to offer specific consumer rates or incentives that you control through your existing GDS rate codes
- Marketing and sales opportunities through the MyJerne network
- Further marketing opportunities (e-blasts, etc.) available with an additional investment
-
Reporting Module
- Track new bookings from the links
- Commission tracking and payment
- Track earned media coverage
- Track hosting cost recovery
- Track content creation value
- Track social following increase
- Track curator hosting expenses
- Run reports on curator success
-
Custom Branding Module
- Customizable curator registration page logo
- Customizable curator registration cover photo
-
Managed Services Module (Optional Add-On)
- Have your PR agency manage your Jerne account for you (No additional investment required)
- Have a dedicated Jerne social marketing expert manage your Jerne account for you
-
Travel Advisor Module (Optional Add-On)
- Invite verified top travel advisors from The 1000 to hosted experiences and events
- Invite all travel advisors to hosted experiences and events
- Click here to learn more about our exclusive travel advisor opportunity
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Support Module
- Find best practices in the Learning Center
- 1-on-1 Onboarding
- On-demand service from our support team
- Dedicated account director
- Strategic planning to learn best practices of the world's leading travel companies
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Education Module
- Ensure curators are educating themselves on your brand before they apply to partner with you
- Customizable curator welcome page logo
- Customizable curator welcome page cover photo
- Fully-customizable introductory educational page built for you by Jerne
- Promote individual experiences or offers based on your desired outcome
- Updatable as often as once per month to align with your priorities and incentives
- One page per account
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Profile Categories Module
- Easily segment profiles by the user self-defined curator categories to take a strategic approach to invitations
- Influencers - have a following (for example: viewers, readers, or a database) that they communicate with to share awareness of a topic, product, or service. (For example: a social media influencer)
- Content Creators - create or produce visual, audio, and/or written content on a topic, product, or service. (For example: a photographer, writer, video blogger, or actor/model)
- Advisors/Agents - consult with individuals and create itineraries, book arrangements, and provide support for their travels.
- Guides/Hosts - lead individuals or groups either to or within a destination or experience. (For example: an escorted tour guide or tour host)
- Concierges - provide advice to individuals regarding experiences in a certain destination, such as restaurant or sightseeing recommendations. (For example: a hotel concierge)
- Planners - provide advice to groups or organizations for meetings, incentives, conferences, exhibitions, or weddings. (For example: a MICE planner or wedding planner)
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Brand Match Module
- Set your brand's filters and attributes to only allow those who meet certain criteria to apply to partner with you
- See Jerne's suggested partnerships based on Jerne's proprietary brand match formula
- Customize your matches as part of the Offers module for greater flexibility and strategic value
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Favorites Module
- "Favorite" your ideal curators for easy access to them in the future
- Easily invite your Favorites to your experiences and offers
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Verified Module
- Access "Verified"-level profiles for an added layer of confidence and security.
- "Verified"-level profiles have performed a secure ID verification process.
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Invitations Module
- Create an unlimited number of invitations for curators (such as an activation, launch, or timed special)
- Invite curators to open or date-specific experiences
- Manage all invitations easily in the invitation-manager
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Offers Module
- Create an unlimited number of specific offers for curators (such as an activation, launch, or timed special)
- Invite curators to specific offers
- Manage all offers details
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Warm Leads Module
- See which creators are previewing your experience but have not yet submitted an application
- Proactively reach out to those creators to encourage them to complete an application with you
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Forecasting Module
- Strategic planning via Total Reach Count (TRC) previews on profiles so that you can understand the potential reach across up to 9 of the creator's channels
- Strategic planning via Earned Media Value (EMV) previews on profiles so that you can understand the potential earned media value across up to 9 of the creator's channels
- Strategic planning tool for forward-looking ROI calculation
- Budget for a successful ongoing program rather than ad hoc initiatives
- Set and review both lead indicators (KPIs) and lag indicators
- Forecast revenue, earned media value, costs, and overall ROI
The Premium Package is the must-have platform for experience providers that are serious about ensuring social marketing drives new awareness and bookings with a strategic, forward-looking approach.
Enterprise Package
If you represent multiple hotel, cruise, tour, or other companies, our enterprise version allows you to seamlessly and simply control many properties - and all features - all from one dashboard.
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For your peace of mind
- We carry over $7,000,000 of insurance coverage on our platform and business, including for cyber and other technology threats
- We voluntarily contract third-party technology experts to perform an annual audit of our platform
We'd like to get creative with pricing to maximize your return on investment at all of your properties; contact us and let's chat about opportunity.
Jerne is a proud financial supporter of organizations helping the world be better and do better:
